CHICAGO - Cov neeg siv khoom tau tsim kev sib raug zoo tshiab nrog khoom noj txom ncauj tom qab siv sijhawm ntau hauv tsev xyoo dhau los, raws li NPD Group.

Ntau tus neeg tau tig mus rau khoom noj txom ncauj los tiv thaiv qhov tseeb tshiab, suav nrog lub sijhawm tshuaj ntsuam ntxiv thiab kev lom zem hauv tsev ntau dua, hloov kev loj hlob mus rau cov kev sib tw yav dhau los tom qab kaum xyoo ntawm kev xav tau kev noj qab haus huv.Thaum cov khoom noj xws li cov khoom qab zib chocolate thiab dej khov tau pom thaum ntxov COVID-19 nqa, nce hauv cov khoom noj txom ncauj yog ib ntus.Cov khoom noj txom ncauj savory pom muaj kev sib kis thoob qhov txhia chaw.Cov kev coj cwj pwm no muaj kev ruaj khov thiab nyob ruaj khov, nrog rau kev pom muaj zog rau cov chips, npaj-rau-noj paj kws thiab lwm yam khoom qab zib, raws li NPD's The Future of Snacking report.

Nrog me ntsis sij hawm tawm hauv tsev thaum muaj kev sib kis, cov ntsiab lus digital streaming, video gameplay thiab lwm yam kev lom zem pab cov neeg siv khoom tsis khoom.NPD kev lag luam kev tshawb fawb pom tau tias cov neeg siv khoom yuav tshiab thiab loj dua TVs thoob plaws xyoo 2020 thiab tag nrho cov neeg siv khoom siv hauv kev ua yeeb yaj kiab video txuas ntxiv mus ua txhaum cov ntaub ntawv, mus txog $ 18.6 nphom hauv peb lub hlis twg xyoo 2020. Raws li cov neeg siv khoom siv sijhawm ntau hauv tsev nrog lawv tsev neeg thiab cov phooj ywg hauv chav, khoom noj txom ncauj. ua lub luag haujlwm tseem ceeb ntawm cov yeeb yaj kiab thiab kev ua si hmo.

Npaj-rau-noj paj kws yog ib qho piv txwv ntawm ib qho khoom noj txom ncauj rau kev lom zem hauv tsev.Cov khoom noj txom ncauj savory yog ib qho ntawm cov khoom noj txom ncauj loj tshaj plaws ntawm kev noj hauv 2020, thiab nws yuav tsum tau nce mus ntxiv.Cov qeb tau kwv yees tias yuav loj hlob 8.3% hauv 2023 piv rau 2020 qib, ua rau nws yog cov khoom noj txom ncauj loj tshaj plaws, raws li tsab ntawv ceeb toom.

Darren Seifer, tus kws tshuaj xyuas kev lag luam khoom noj khoom haus ntawm NPD Group tau hais tias "Lub sijhawm sim ua yeeb yaj kiab hmo nyiam nyiam, paj kws tau txais txiaj ntsig los ntawm kev nce qib hauv digital streaming raws li cov neeg siv khoom tau saib mus rau streaming kom dhau lub sijhawm thiab txo lawv txoj kev ntxhov siab,""Peb pom tias kev hloov pauv mus rau qhov cuam tshuam rau cov khoom noj txom ncauj uas tib neeg noj - thiab cov paj kws npaj tau noj tau noj ntau zaus ua ib qho tonic rau kev dhuav."