Cov khw muag khoom txuas ntxiv ua kev lag luam e-lag luam

Emily Crow· Lub rau hli ntuj 21, 2021 ·Khoom noj khoom haus & Kev mus ncig·Khoom Muag Khoom Muag

Tus mob coronavirus pandemic tau ua rau muaj ntau yam kev hloov pauv thoob plaws ntiaj teb kev lag luam, tab sis tej zaum tsis muaj qhov tshwj xeeb li cov hauv kev lag luam khoom noj.Lub ntiaj teb tau hloov pauv thaum hmo ntuj thiab cov khw muag khoom tau tso tseg nrog lub nra hnyav ntawm tsis yog ua rau lawv lub khw muag khoom thiab cov neeg ua haujlwm muaj kev nyab xeeb li sai tau, tab sis tseem ua kom cov neeg yuav khoom tseem muaj kev nkag mus rau cov khoom noj.Kev lag luam e-lag luam tau mus los ntawm kev siv thev naus laus zis mus rau qhov tsim nyog tsis txaus nyob rau hauv ib lub qhov muag.

FMI Food Retailing Industry Speaks 2020 daim ntawv tshaj tawm pom tias cov khw muag khoom noj, qhov nruab nrab, pom kev muag khoom hauv online nce 300% thaum ntxov ntawm kev sib kis.FMI kuj pom qhov ntawdCov khw muag khoom noj hauv online tau nce mus rau 64% ntawm tag nrho cov neeg laus hauv Asmeskas thiab 29% ntawm cov neeg yuav khoom hauv online tau xaj xaj txhua lub lis piam.

Raws li qhov tshwm sim ntawm cov kev hloov pauv no,eMarketer kwv yeestias kev muag khoom hauv online yuav tag nrho ntau dua $ 100 nphom xyoo no thiab sawv cev rau 12.4% ntawm tag nrho cov lag luam e-lag luam muag hauv Asmeskas.Cov khw muag khoom noj khoom haus twb pom cov cua daj cua dub los ntawm qhov kev lag luam e-lag luam loj hlob, nrogWalmart kev muag khoom onlineloj hlob 37% thiabSprouts Farmers Marketntsib 221% nce hauv e-lag luam muag rau thawj peb lub hlis twg, thiabAlbertsonspom 282% nce hauv kev muag khoom hauv online rau nws lub quarter xaus Lub Ob Hlis 27.

Kev lag luam e-lag luam thiab omnichannel kev yuav khoom nyob ntawm no, thiab cov khw muag khoom tau mus loj thaum nws los muab cov neeg siv khoom lag luam hauv online.Qhov pib ntawm tus kabmob kis thoob qhov txhia chaw yog lub zog loj heev tom qab qhov kev txaus siab pib siv e-lag luam kom tau txais khoom noj, tab sis qhov tob thiab dav ntawm cov kev pabcuam khoom noj khoom haus tau tsim muaj txij thaum ntawd los tsuas yog nthuav dav.

Cov khw muag khoom ua txoj kev hloov

Kroger, uas tsis ntev los no lub npe hu uaNo. 9 US e-commerce tuam txhablos ntawm eMarketer, pom ntau dua $ 11 nphom hauv e-lag luam muag hauv 2020, sawv cev rau 79% kev loj hlob xyoo dhau los.Cov khoom noj khoom haus nyuaj ua haujlwm ntawm nws lub cavalcade ntawm Ocado-powered micro-fillment chaw zov me nyuam, thawj qhov uas nyuam qhuav qhib nyob ze nws lub nroog Cincinnati thiab siv cov neeg hlau, kev sib koom ua ke ntsug thiab tshuab kev kawm los xaiv thiab xa khoom noj rau cov neeg siv khoom digital.

"Lub zog peb tab tom ntsib yog lub sijhawm zoo nrog kev hloov pauv ntawm Kroger Kev xa khoom, txhawb nqa kev hloov pauv mus tas li hauv cov khoom noj khoom haus tus cwj pwm thiab xav tau kev lag luam thiab niaj hnub e-lag luam thiab cov kev daws teeb meem kawg - niaj hnub no qhov sib tw horsepower," said Kroger CEO. Rodney McMullen hauv axovxwm nqe lus.

Cov khw muag khoom kuj tseem muab cov peev txheej rau hauv nwshub-thiab-hais lus faib peev xwmhauv Central Florida, uas tso cai rau Kroger cov khoom noj khoom haus xa mus rau cov neeg nyob hauv 90-mais vojvoog txawm tias tsis muaj lub khw muag khoom hauv lub cev.Adrone kev xa khoom kuajtab tom tab tom ua hauv Ohio, thiab Kroger tseem tab tom siv nws cov kev pabcuam rau cov neeg siv khoom los txhawb nqa nws.precision kev lag luam kev lag luam.

Albertsons tseem tob rau hauv micro-ua tiav kev lag luam ua tsaug rau akoom tes nrog Takeoff Technologies.Lub tuam txhab kuj tsim ibkoom tes nrog Googleuas tau ua rau lub rollout ntawm hyperlocal shoppable maps, txawj ntse txawj ntse-powered kev sib tham kev lag luam thiab kwv yees cov npe khoom noj.Tseem muaj lwm qhov kev koom tes nrog Adobe yog tso cai rau Albertsons siv nws Cov Kev Tshawb Fawb Huab los txheeb xyuas cov ntaub ntawv sau thiab nkag siab zoo dua cov neeg siv khoom xav tau.

"Tom qab kev loj hlob ntawm peb cov lag luam e-lag luam 258% xyoo dhau los, muab ntau tshaj ib txhiab lub khw muag khoom nrog kev khaws cia thiab rov ua kom peb lub xov tooj ntawm tes, peb tab tom nqis peev tam sim no hauv cov kev pabcuam sib txawv xws li ntsuas kub tswj kiosks, ua tiav ob teev thiab txawm tias chaw taws teeb. - tswj kev xa khoom robots, "said Albertsons 'Chris Rupphauv tsab ntawv tshaj tawm."Raws li peb txhawb peb cov kev muab omnichannel, peb tso siab rau Adobe Experience Cloud apps los pab peb kom tau txais txiaj ntsig ntau dua los ntawm cov ntaub ntawv thiab siv cov kev nkag siab hla txoj kev los txhim kho tag nrho cov kev yuav khoom. "

Hy-Vee kuj tau tsim ib tug high-profilekoom tes nrog Googleuas yuav pab tus neeg muag khoom tus kheej hauv online kev paub rau cov neeg siv khoom thaum tseem txhim kho nws cov kev pabcuam Aisles Online uas twb muaj lawm.Walmart, lub sijhawm no, tab tom hloov kho nws cov kev pabcuam xa hauv tsev thaum tseem pomkev loj hlob lojrau nws qhov kev pab cuam Walmart+.

Cov khw muag khoom me me kuj tseem txhawb nqa lawv lub peev xwm e-lag luam.Noj Lion tsis ntev los nonthuav nws cov khoom khaws ciacov kev pabcuam, Big Y launched nwsautomated micro-fulfilment centerib sab ntawm lub khw hauv Chicopee, Mass., txhawm rau them nyiaj xaj online rau 7,000 tus neeg siv khoom hauv ib lub lis piam, thiab Stater Bros. Marketskoom tes nrog Mercatuslos tsim kom muaj peev xwm e-lag luam platform.

Nkag mus rau pem hauv ntej nrog cov khoom siv digital

Cov khw muag khoom noj khoom haus tseem nyob rau theem pib ntawm lawv cov kev hloov pauv digital, thiab cov tuam txhab xws li Albertsons paub tias muaj ntau yam kev kawm thiab loj hlob ua ntej ntawm lawv.CEO Vivek Sankaran tau hais tias "Peb tab tom ua txoj hauv kev uas peb hais txog qhov zoo,"thaum lub rooj sib tham virtuallub hli tas los.“Peb tab tom muaj tswv yim txog nws.Peb tab tom nthuav nws.Thiab peb txoj kev lag luam tag nrho yog qhov zoo. "

Hy-Vee CEO Randy Edeker kuj lees paub qhov hloov pauv ntawm cov khoom noj khoom haus e-lag luam coj los ntawm kev sib kis."Kuv xav tias peb tau tsim cov cwj pwm rau lub neej tam sim no uas yuav txuas ntxiv mus.Kuv paub tseeb tias lawv yuav hloov zuj zus, "Edekerhais rau Progressive Grocer."Yuav muaj qee tus neeg ua si tshiab, kuv paub tseeb, uas tuaj rau hauv qee qhov chaw no.Tab sis koj txoj kev lag luam digital niaj hnub no yog qhov tseem ceeb, thiab ib qho uas koj yuav tau nqis peev ntxiv [hauv,] thiab [uas] yuav txuas ntxiv hloov pauv li cas peb ua lag luam mus tom ntej. "

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