Kev tsis pom zoo los ntawm cov tuam txhab muag khoom lag luam nrawm nrawm yog qhov ua rau Udaan vim nws cov qauv kev lag luam tau tsim los txo cov neeg nruab nrab thiab txuas ncaj qha rau cov tub lag luam me nrog cov tuam txhab.
Ib lub lim tiam dhau los, kev lag luam-rau-kev lag luam (B2B) startup Udaan tau foob kev tsis txaus siab rau Parle Products Private Limited nrog Kev Sib Tw Commission ntawm Is Nrias teb (CCI).
Parle yog lub chaw tsim khoom ntawm Parle-G biscuits iconic thiab ob peb lwm yam khoom noj nrov.Raws li Udaan, Parle tau tsim txom nws txoj haujlwm muaj zog hauv cov khoom siv ceev ceev (FMCG) ua haujlwm los koom nrog kev coj cwj pwm kev sib tw.
Raws li Udaan, Parle tau tso tseg cov khoom xa tuaj rau Udaan yam tsis muaj laj thawj laj thawj.Tam sim no, Udaan tab tom yuav Parle cov khoom lag luam los ntawm qhib kev lag luam thiab muag lawv ntawm nws lub platform.
Ib lub lim tiam tom qab, Amul, Parle thiab ob peb lwm tus neeg ua si tsis kam muag ntawm Udaan lub platform.Cov tuam txhab no tau thov tias Udaan monopolized lub lag luam xa tawm thiab ua rau cov neeg xa khoom tsis muaj zog.
Kev tsis pom zoo los ntawm cov tuam txhab muag khoom lag luam nrawm nrawm yog qhov ua rau Udaan vim nws cov qauv kev lag luam tau tsim los txo cov neeg nruab nrab thiab txuas ncaj qha rau cov tub lag luam me nrog cov tuam txhab.
Lub tuam txhab cia siab tias yuav dhau los ua Flipkart ntawm B2B e-lag luam, tso cai rau cov tub lag luam me tuaj yeem yuav ncaj qha los ntawm cov tuam txhab.Tsis zoo li B2B platforms uas twb muaj lawm xws li IndiaMart, Udaan tsom mus rau kev tsim kom tiav ecosystem-poob kev tshawb pom, logistics, credit thiab them nyiaj.
"Amul muaj 10,000 tus neeg muag khoom tshwj xeeb lossis cov lag luam me.Yog tias lub platform zoo li Udaan faib tawm ntawm nws tus kheej, lawv yuav sib tw nrog peb cov koom tes sib faib tshwj xeeb uas twb muaj lawm thiab ua rau lawv raug mob ncaj qha, "RS Sodhi, tus thawj coj ntawm Amul hais.Lwm cov neeg ua haujlwm ntawm FMCG cov tuam txhab kuj tau lees paub tias cov platforms zoo li Udaan ua rau cov neeg muag khoom tsis muaj zog thiab tau txais kev lag luam ntau dua.
Kev iab liam ntawm kev faib tawm monopolistic los ntawm cov tuam txhab FMCG yuav qhia tau tias qhov kev hloov pauv hauv daim teb no hloov pauv.
Tau ntau xyoo lawm, cov tuam txhab FMCG tau nyiam cov nyiaj tau los siab thiab tau txais txiaj ntsig zoo ntawm peev.Kev tsis tu ncua kom tau txais peev nyiaj rov qab rau ntau xyoo yog ib txoj haujlwm nyuaj, tab sis cov tuam txhab FMCG ua tiav tau tsom mus rau kev tsim cov khoom lag luam thiab kev tsim cov kev faib tawm.
Kev faib khoom yog nqa tawm los ntawm kev lag luam dav dav, kev lag luam niaj hnub thiab kev lag luam e-lag luam.Kev lag luam dav dav hais txog cov kev cai ib txwm siv los ntawm cov tuam txhab FMCG muag cov khoom lag luam-cov neeg muag khoom, cov neeg muag khoom, cov khw muag khoom, thiab lwm yam. Kev lag luam niaj hnub yog hais txog cov khw muag khoom thiab cov chaw muag khoom zoo sib xws.E-lag luam hais txog cov platforms xws li Reliance Jio, Flipkart Khoom noj khoom haus thiab Udaan.
Txawm hais tias kev lag luam dav dav ib txwm suav nrog ntau feem ntawm FMCG muag, kev lag luam niaj hnub thiab kev lag luam e-lag luam tau loj hlob sai.Cov tuam txhab xws li Reliance, Cov Pab Pawg Yav Tom Ntej, thiab DMart tau tsim cov kev faib khoom loj uas tso cai rau lawv mus yuav los ntawm cov tuam txhab muag khoom siv ceev ceev thiab muag ncaj qha rau cov neeg siv khoom.
Tsis zoo li lwm lub platform uas yuav khoom los ntawm cov tuam txhab tsim khoom thiab muag cov khoom hauv lawv tus kheej lub npe, Udaan cov neeg siv khoom tseem ceeb yog cov tub lag luam me uas xav yuav ncaj qha los ntawm cov tuam txhab, yog li ua Udaan ntau tus neeg xa khoom.Udaan muaj lub network faib loj, tso cai rau cov neeg siv khoom ntawm nws lub platform kom yooj yim yuav khoom.
Udaan lub tswv yim ntawm kev txiav cov neeg nruab nrab thiab muab cov khoom muag ntawm tus nqi qis tau npau taws rau cov neeg muag khoom uas muab cov khw muag khoom thiab cov khw muag khoom.Cov tub lag luam me tuaj yeem mus rau Udaan, Jio thiab lwm lub platform B2B kom tsis txhob muaj cov neeg faib khoom thiab tau txais txiaj ntsig ntau dua.
Cov tuam txhab muag khoom lag luam nrawm nrawm uas tau tso tseg cov khoom lag luam ntawm Udaan platform liam Udaan ntawm kev faib faib rau cov khw muag khoom.Yav dhau los, Udaan tau paub txog kev pab cuam logistics thiab lwm yam nuj nqis kom nyiam cov neeg siv ntau dua.Raws li kev pom ntawm nws cov peev loj thiab kev poob tsis tu ncua, cov neeg koom nrog kev lag luam ntseeg tias nws tau siv cov tswv yim zoo sib xws hauv cov xwm txheej tam sim no.
Lub hauv paus dispersed distributor tso cai rau cov tuam txhab no tswj cov nyiaj tau los, tab sis kev koom ua ke ntawm cov neeg siv khoom yuav ua rau cov txiaj ntsig qis dua.Kev lag luam niaj hnub thiab kev lag luam e-lag luam tau txais cov khoom lag luam ntawm tus nqi qis thiab lub sijhawm qiv nyiaj ntev dua, uas txhais tau tias cov neeg siv khoom loj dua muaj lub zog sib tham zoo dua piv rau cov neeg xa khoom sib txawv.
Kev txwv tsis pub Udaan tuaj yeem yog kauj ruam los txwv Udaan lub zog thaum txaus siab rau cov neeg muag khoom uas ua rau muaj txiaj ntsig zoo thiab feem pua ​​​​ntawm kev muag khoom loj.
Rau cov neeg xa khoom, qhov nce ntawm cov platforms digital ua ke nrog kev sib kis kis tau zoo yog qhov muaj kev hem thawj.Cov khoom lag luam muaj teeb meem thaum lub sij hawm kaw cia yuam kom cov tuam txhab muag khoom siv ceev ceev nkag mus rau kev faib ncaj qha lossis koom tes nrog cov neeg ua si loj dua.
Piv txwv li, HUL koom tes nrog Jio rau kev faib B2B ncaj qha los ntawm cov chaw tsim khoom rau cov khw muag khoom-ib qho kev tawm tsam uas tau tawm tsam los ntawm cov neeg xa khoom.Nrog rau kev nce ntawm cov peev txheej zoo xws li Jio thiab Udaan hauv B2B qhov chaw, cov neeg xa khoom xav tias lawv yuav raug thawb tawm ntawm kev lag luam.
Cov nyiaj pab rau cov platforms no tau pab lawv nthuav lawv txoj haujlwm hauv lub sijhawm luv luv.Udaan tau mus txog qhov xwm txheej unicorn ob xyoos tom qab nws tso tawm.
Ib yam li ntawd, Jio tau nce kwv yees li Rs.Nws yuav ncav cuag Rs 150,000 crore hauv 2020, thiab nws tau nthuav dav.Nws tus muam lub tuam txhab Reliance Retail tau txais JustDial, uas twb tau sau npe thiab B2B platform.
Lub platform tau txais los ntawm cov tub lag luam hauv ntau dua 100 lub nroog.Kev lag luam nrog HUL ntxiv dag zog rau nws txoj haujlwm hauv daim teb no.Cov platforms no tseem khiav lawv tus kheej cov khoom lag luam daim ntawv lo, uas yuav ua tau zoo dua li cov khoom thib peb.
Txawm hais tias qhov kev txav mus rau kev tawm tsam Udaan, cov tuam txhab muag khoom siv ceev ceev thiab cov neeg muag khoom tsis zoo yuav tiv thaiv kev cuam tshuam hauv cheeb tsam no rau lub sijhawm ntev dua.Txawm hais tias cov tuam txhab FMCG tuaj yeem ua rau muaj kev cuam tshuam qis dua, cov neeg siv khoom ntau ntxiv thiab cov peev txheej ua haujlwm ntau ntxiv, cov neeg xa khoom yuav tsum tau daws cov kev hem thawj uas tau ntsib lawv cov lag luam.
Txawm li cas los xij, kev qhia txog tsoomfwv e-lag luam cov cai tshiab thiab qhib kev sib txuas rau kev lag luam digital yuav ua rau muaj kev cia siab.Txawm li cas los xij, qhov xwm txheej no tau ua pov thawj Udaan lub zog ntawm kev lag luam.
Tsis muaj qhov tsis ntseeg, koj paub tias Swarajya yog cov khoom lag luam tawm ncaj qha rau kev txhawb nqa los ntawm cov neeg nyeem hauv daim ntawv ntawm kev tso npe.Peb tsis muaj lub zog thiab kev txhawb nqa ntawm pawg xov xwm loj, thiab tsis yog peb tawm tsam rau qhov kev tshaj tawm loj loj.
Peb cov qauv kev lag luam yog koj thiab koj qhov kev tso npe.Nyob rau lub sijhawm nyuaj, peb tam sim no xav tau koj kev txhawb nqa ntau dua li qhov qub.
Peb muab ntau tshaj 10-15 cov khoom zoo nrog cov kws tshaj lij kev pom thiab kev xav.Peb tab tom ua haujlwm txij li 7 thaum sawv ntxov txog 10 yav tsaus ntuj kom ntseeg tau tias koj, tus nyeem ntawv tuaj yeem pom qhov tseeb.
Ua tus neeg txhawb nqa lossis cov neeg siv khoom ntawm tus nqi qis li Rs 1,200 / xyoo yog txoj hauv kev zoo tshaj rau koj los txhawb peb txoj kev siv zog.
Swarajya-lub tsev pheeb suab loj nrog txoj cai hais lus rau lub chaw ywj pheej, uas tuaj yeem tiv tauj, tiv tauj thiab ua haujlwm rau Is Nrias teb tshiab.