Sib ntaus sib tua ntawm cov khoom noj txom ncauj: noj qab haus huv los yog indulgent?

New Food's Editor, Bethan Grylls, tshuaj xyuas qhov sib txawv ntawm qhov sib txawv ntawm cov khoom noj txom ncauj thiab noj qab haus huv thiab tso nws thawj koom ruam ntawm yuav ua li cas yav tom ntej yuav nthuav tawm.

We've tau pom ob qhov kev tawm tsam tsis sib xws uas khiav mus rau qhov sib npaug nrog kev vam meej nyob rau ob peb xyoos dhau los.Ntawm ib sab ntawm lub nplhaib yog cov khoom noj txom ncauj noj qab nyob zoo-dej nyab peb cov social media pub ntau npaum li qhov kev tawm dag zog's tom ntej HIIT routine-thiab ntawm lwm yam yog cov khoom noj txom ncauj decadent, oozing indulgence thiab muab kev nplij siab thaum lub sij hawm nyuaj.

Yog li cas qhov no tshwm sim thiab cov khoom noj txom ncauj twg yuav yeej lub siab ntawm cov neeg siv khoom?

Kev xav tshiab ntawm kev noj khoom txom ncauj

Khoom noj txom ncauj, uas yog ib zaug suav hais tias yog tus cwj pwm los ua txhaum, tau dhau los ua ib txoj hauv kev ntawm lub neej thiab qee qhov kev lees paub tias, tsis zoo li kev ntseeg nrov, cov neeg siv khoom noj txom ncauj ntau dua, lawv cov kev noj qab haus huv zoo dua.

Raws li tsab ntawv ceeb toom los ntawm NPD Group, cov neeg tau txais kev pab siv khoom noj txom ncauj los muab cov zaub mov zoo rau hauv lawv cov zaub mov.Cov neeg uas noj zaub mov zoo tshaj plaws noj 36 feem pua ​​​​ntau cov khoom noj txom ncauj txhua xyoo ntau dua li cov neeg siv khoom nruab nrab.1

Yog li qhov no puas txhais tau tias chocolate txiv kab ntxwv yog cov dub tshiab?Tsis heev.

Raws li kuv tau hais, peb'rov pom ob qhov sib txawv sib txawv hauv cov khoom noj txom ncauj.Indulgence thiab kev nplij siab tau nce siab hauv qhov muaj koob npe txij li muaj kev sib kis, tab sis kev kho mob uas noj qab haus huv tshaj plaws'khoom noj txom ncauj'Kev noj haus muaj ntau yam txiv hmab txiv ntoo, yogurts thiab tuav.

Qhov kev pom tshiab no tuaj yeem muab cov khoom noj khoom haus rau lub sijhawm los tsim kev sib txawv thaum nws los txog rau khoom noj txom ncauj.

Ib lub tuam txhab zoo li no kom tau siv tus cwj pwm tshiab no rau khoom noj txom ncauj yog Kallo.Lub ncuav mog qab zib hom nplej, twb paub txog nws cov khoom noj qab haus huv, pom tau tias cov neeg siv khoom txaus siab rau cov khoom lag luam zaub, tshwj xeeb tshaj yog nyob rau hauv qeb nkig.

“We'tau pom cov khoom noj txom ncauj tau nce 1.9 lab xyoo no piv rau 2020,”Hayley Murgett, Tus Saib Xyuas Hom Tshuaj rau Kallo ntawm Ecotone UK, hais rau New Food.

“Lub khw's tau loj hlob zoo nyob rau ob peb lub hlis dhau los, thiab peb'tau pom qhov kev muag khoom tiag tiag rau Kallo.Ib qho ntawm cov tsav tsheb loj tshaj plaws rau qhov kev loj hlob no yog peb cov ncuav veggie.”

Qhov kev hloov tshiab tshiab no yog tsim nrog cov txiv laum huab xeeb thiab lentil puag thiab ua ke nrog lwm cov zaub ntsuab xws li pesto thiab beetroot.

Ntxim qab heev thiab cov khoom muaj txiaj ntsig

Exciting flavors tau ua lwm txoj hauv kev los ntaus cov khoom noj khoom haus-thiab Murgett tau sau tseg cov khoom noj txom ncauj yog ib qho tshwj xeeb uas tuaj yeem tau txais txiaj ntsig los ntawm kev sim.

“Cov neeg tau txais txiaj ntsig ntau dua los sim cov khoom tshiab thiab sib txawv hauv cov khoom noj txom ncauj, yog li nws'Nws yog ib qho tseem ceeb uas yuav tsum nco ntsoov tias thaum tsim kho tshiab.Txawm li cas los xij, yuav ib txwm muaj chaw rau cov khoom noj txom ncauj-cov uas peb txhua tus paub thiab hlub thiab rov qab los rau;cia's fim nws, ntsev thiab vinegar tsis mus qhov twg.”

Kev lig kev cai thiab indulgent

Ua ntej muaj kev sib kis peb tau pom qhov kev thov rau cov zaub mov noj qab haus huv;tib neeg tau paub ntau dua thiab txaus siab rau lawv txoj kev noj qab haus huv thiab zaub mov uas lawv noj.Txoj kev no-zoo li ntau yam-tau thawb rau hauv'turbo hom'thaum qhov tseeb qhov cuam tshuam ntawm Covid tau tshwm sim.Cov khoom noj uas muaj vitamin-nplua nuj tau dhau los ua qhov yuav tsum muaj hauv cov neeg yuav khoom'pob tawb.Thiab txoj kev noj qab haus huv tsuas yog nrawm dua li cov xov xwm tawg hais tias kev rog rog ua rau muaj kev pheej hmoo ntawm kev poob mob hnyav nrog tus kab mob.

Txawm li cas los xij, tej zaum cov neeg siv khoom sib npaug kuj nrhiav kev nplij siab los ntawm cov khoom noj txom ncauj thiab qab zib.Nws's tsis xav tsis thoob tias peb tau pom zoo li no rau kev kho mob thaum lub sijhawm no-tib yam tshwm sim thaum lub sij hawm Kev Txom Nyem Loj ntawm 2008-2010.2

Kev tshawb fawb los ntawm Mintel3 ntxiv qhia txog kev sib txheeb ntawm kev ntxhov siab noj thiab khoom noj txom ncauj.Yog li ntawd, cov kws tshuaj ntsuam pom tias kev lag luam muaj lub luag haujlwm rau“tshem tawm lub peev xwm ua txhaum”los ntawm kev tsim khoom noj txom ncauj nrog“cov txiaj ntsig ua haujlwm thiab / lossis cov khoom xyaw ua kom siab”.

Raws li Kallo tau ua tiav, cov tuam txhab lag luam yuav tsum tshawb nrhiav cov khoom xyaw uas muaj txiaj ntsig kev noj haus, xws li txiv ntoo thiab noob, thiab xav txog seb lawv tuaj yeem ua li cas (ua siab ncaj) koom nrog cov lus thov xws li'txhawb zog'thiab'calming'.

“Kev lag luam khoom noj txom ncauj txuas ntxiv nthuav dav thiab sib txawv thiab peb tsis ua't envision nws shrinking.Nyob ntawd's ntau ntau xaiv tam sim no thiab dab tsi's suav tias yog khoom noj txom ncauj tau hloov zuj zus,”commented Murgett nyob rau hauv reference rau kev ua lag luam's kev evolution.

Nws tsis yog't tsuas yog Easter uas muaj kev ntxhov siab;Qhov tseeb, tag nrho cov khoom qab zib raws caij nyoog pom qhov poob qis, thaum cov khoom lag luam tshiab hauv kev lag luam chocolate pom qhov poob tag nrho ntawm 14 feem pua.4

Covid tso siab rau pob nyiaj siv, ua rau lub chaw muag khoom ib ntus rau kev tsim kho tshiab;thiab nrog rau cov chaw tshwj xeeb thiab lwm yam kev xaiv cib-thiab-mortar raug kaw, cov kev niaj zaus uas ntxias cov neeg siv khoom mus yuav cov qhob noom xim kasfes kuj raug stifled.

Kev xav kawg

Yog li, indulgence vs. health – leej twg yog peb tus yeej?Kuv ntseeg tias qhov kev sib ntaus sib tua no yuav xaus rau hauv kev kos - yog tias, tau kawg, nws puas yuav xaus.

Kev tsom mus rau kev noj qab haus huv thiab kev noj qab haus huv - tshwj xeeb tshaj yog nyob rau xyoo tas los - tau hais ntxiv txog qhov xav tau rau kev xaiv qis thiab xoom.Txawm li cas los xij Mintel kev tshawb fawb qhia tias txo qis kev lag luam rau cov qhob noom xim kasfes tseem "bumpy", nrog rau cov qab zib-hloov chocolate ua lub luag haujlwm rau tsawg dua plaub feem pua ​​​​ntawm kev tshaj tawm thoob ntiaj teb - nce qis peb feem pua ​​ntawm xyoo dhau los.4

Yuav ib txwm muaj chaw rau indulgence, thiab nws zoo nkaus li tias cov neeg siv khoom yuav ib txwm xaiv rau cov qhob noom xim kasfes tshaj lawv cov tsis muaj qab zib.

Tej zaum yuav muaj kev poob qis hauv lub caij nyoog chocolate innovation, tab sis raws li cov khoom pib qhib dua, cov khoom tshiab thiab tshwj xeeb yuav tuaj rau hauv khw.Raws li Kallo tau ua qauv qhia nrog nws cov ncuav qab zib veggie, cov khoom noj txom ncauj uas pub rau qhov qab los noj mov rau qee yam tshiab yuav ua tau zoo.Yog hais tias ib yam khoom muaj peev xwm muab kev pab them nqi kho mob ib yam nkaus, tej zaum koj yuav mus rau tus yeej.

Hais qhov no, cov neeg siv khoom nyiam yuav ib txwm hais los ntawm ib tus neeg tsav tsheb loj: saj.Koj tuaj yeem noj qab haus huv thiab sib txawv raws li koj nyiam, tab sis yog tias koj cov khoom tsis ua rau 'tastebud chaw', nws yuav tsis ua haujlwm.

Thaum kawg, kev sib ntaus sib tua ntawm cov khoom noj txom ncauj yuav xaus rau hauv kev xaiv hybrid uas yog indulgence - feem ntau suav tias yog tastier - yuav ua ke nrog cov khoom noj txom ncauj nrog kev noj qab haus huv hauv siab.Peb twb pom no hybrid mindset ua nws txoj kev mus rau hauv cov khoom noj txom ncauj arena;Raws li rau qhob noom xim kasfes, kuv ua siab ncaj ntseeg tias qab zib yuav ib txwm muaj nws qhov chaw ntau npaum li kev txo qis thiab xoom kev xaiv yuav nyob mus ntxiv.

Qhov tseem ceeb, cov neeg siv khoom xav tau lub ntiaj teb;yog li cov neeg tsim khoom, koj tsuas yog yuav tsum tau muab rau lawv.Lub sijhawm kom muaj tswv yim.

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