5 Cov khoom noj txom ncauj loj heev (2022)

Khoom txom ncauj tau dhau los ntawm tus cwj pwm tseem ceeb hauv kev lag luam ntau txhiab daus las.

Thiab qhov chaw loj hlob sai ua tsaug rau kev hloov pauv cov neeg siv khoom nyiam, kev txwv kev noj haus thiab ntau dua.

1. Khoom noj txom ncauj ua noj

Kev ua neej nyob tsis khoom thiab txo kev nkag mus rau kev xaiv noj mov hauv tsev noj mov tau ua rau ntau tus neeg hloov zaub mov nrog khoom noj txom ncauj.

Kwv yees li 70% ntawm cov neeg tshawb fawb xyoo txhiab xyoo 2021 hais tias lawv nyiam khoom noj txom ncauj.Tsuas yog ntau dua 90% ntawm cov neeg Asmeskas tau soj ntsuam tau hais tias lawv tau hloov tsawg kawg ib pluas noj txhua lub lim tiam nrog cov khoom noj txom ncauj, nrog 7% hais tias lawv tsis noj mov.

Cov neeg tsim khoom tau teb.Kev lag luam hloov khoom noj khoom haus tau kwv yees tias yuav loj hlob ntawm CAGR txog li 7.64% txij xyoo 2021 txog 2026, nrog kev loj hlob tshaj plaws hauv kev lag luam Asia-Pacific.

Nrog rau cov khoom noj txom ncauj zoo li lub luag haujlwm tseem ceeb ntawm kev noj haus thiab kev txaus siab, 51% ntawm cov neeg teb hauv kev tshawb fawb thoob ntiaj teb tau hais tias lawv tau hloov mus rau cov khoom noj muaj protein ntau.

2. Khoom txom ncauj Ua "Mood Food"

Cov khoom noj txom ncauj tau pom ntau dua li cov cuab yeej uas tuaj yeem pab txhawb kev xav thiab kev tswj hwm.

Cov khoom noj txom ncauj tshiab thov txhawb kom muaj zog, tsaug zog, ua kom pom tseeb thiab lub zog los ntawm cov khoom xyaw xws li cov vitamins, nootropics, nceb thiab adaptogens.

3. Cov neeg siv khoom xav tau thoob ntiaj teb Flavors

Kev lag luam khoom noj khoom haus thoob ntiaj teb xav tias yuav loj hlob ntawm CAGR ntawm 11.8% txog 2026.

Thiab nrog 78% ntawm cov neeg Asmeskas qeb duas mus ncig ua ib qho uas lawv nco tshaj plaws thaum muaj kev sib kis thoob ntiaj teb, cov thawv ntim khoom noj txom ncauj thoob ntiaj teb tuaj yeem muab cov saj ntawm lwm lub tebchaws.

Snackcrate caij cov qauv no los ntawm kev muab ntau yam khoom noj txom ncauj los ntawm thoob plaws ntiaj teb.Txhua lub hlis tsom mus rau lub ntsiab lus txawv teb chaws.

 4.Nroj tsuag raws li cov khoom noj txom ncauj txuas ntxiv kom pom kev loj hlob

"Plant-based" yog ib lo lus ntaus rau ntawm ntau cov khoom noj txom ncauj.

Thiab rau qhov laj thawj zoo: cov neeg siv khoom tau nce nrhiav zaub mov thiab khoom noj txom ncauj uas siv cov khoom xyaw cog qoob loo.

Vim li cas thiaj li txaus siab rau kev xaiv khoom noj txom ncauj?

Feem ntau yog kev txhawj xeeb txog kev noj qab haus huv.Qhov tseeb, ze li ntawm ib nrab ntawm cov neeg tau txais kev pab hais tias lawv xaiv cov khoom noj uas yog cov nroj tsuag vim yog "kev noj qab haus huv dav dav".Thaum 24% tshaj tawm xav txwv lawv cov kev cuam tshuam ib puag ncig.

5. Khoom txom ncauj mus DTC

Yuav luag 55% ntawm cov neeg siv khoom hais tias tam sim no lawv tab tom yuav khoom noj los ntawm cov neeg muag khoom ncaj qha rau cov neeg siv khoom.

 Ntau tus naj npawb ntawm DTC-thawj lub npe khoom noj txom ncauj tau sau cov txiaj ntsig ntawm qhov sib txawv no.

Xaus

Qhov ntawd suav nrog peb cov npe ntawm cov khoom noj txom ncauj tau teeb tsa kom tuav cov khoom noj khoom haus xyoo no.

Los ntawm kev txhawj xeeb txog kev ruaj ntseg mus rau kev tsom mus rau kev noj cov nroj tsuag, ib qho tseem ceeb uas cuam tshuam ntau yam ntawm cov qauv no ua ke yog qhov tsis tseem ceeb ntawm kev saj.Txawm hais tias kev saj tseem tseem ceeb, cov khoom noj txom ncauj niaj hnub tau muab qhov hnyav dua rau hauv ib puag ncig thiab kev txhawj xeeb txog kev noj qab haus huv.

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